Slush 2021

Will continuously measuring with technology actually heal us, or create more stress?




SLUSH 2021 brought together again the most interesting startups from around the world. 2 out of 3 finalists' business models were based on collecting and measuring health data.


“ Praising the importance of efficiency and accurate measurements, are bringing the freeway of boosting our inner happiness. ”

If measuring is a freeway, and gamification is a path in a forest, what makes us happier?


Several ways to happiness.


SLUSH 2021 has brought together again, the most interesting startups from around the world. Two out of 3 finalists' business models were based on collecting and measuring health data. It is an interesting point of view how maximizing the knowledge of one area, is used to make a happier life. There is simply nothing wrong with that. As a trend it is understandable. The price point of technology and methods to get information from a variety of biological sources has made the whole industry more accessible to a big audience.


Praising the efficiency and accurate measurements, are bringing the freeway of boosting our inner happiness. Measuring and optimizing sleep rhythms, brings a constant metric observation to our life. More and more signals of the living body are being measured. The purpose of all this is to gain a healthier and longer life.


All of this could also contain a hidden danger. I guess it’s commonly known philosophical thinking, that the trip is more important than reaching the destination. How does that reflect on this metric and measuring-based lifestyle? Well, let’s get back to that freeway analogy. The reason that a freeway is built is to get from point A to point B, as fast as it is possible, considering the limitations in terms of safety etc.

A driver's focus is on the road and the only thing that is measured is the speed and time to destination. There is not much time to see the surroundings, neither is there usually anything to see.


On the other hand, if we compare a freeway and let’s say, a path in a forest, the difference is easy to understand. The scenery and the flare and fauna can be breathtaking, not to mention the experience and time for perceptions and thinking on the way. Does the question remain when one actually is happier?


Ai2Ai developed “PALL0” to engage players to interact and have fun. Possibilities that are provided with the best selection and combination of sensors and communication options are a source of endless inspiration, not just for gamers per se, but also engineers and service developers, who are being introduced with a new, blue ocean market.

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